This is the price charged for advertising space or time, exclusive of discounts, based on the quantity of space or time purchased by the advertiser.

This is a form of integration in which the company acquires one or more of its buyers, for example, a wholesaler or retailer. • See Also: Integration, Vertical Integration, forward vertical integration

This acronym stands for fear, uncertainty and doubt. It is an often-used sales tactic by means of which a firm raises concerns in the mind of a prospective customer regarding certain qualities or capabilities of its competitors.

This is an approach to preparing advertising messages that focuses on the benefits that apply to all brands in a product category, as opposed to the benefits that are unique to specific brands.

It refers to c demographic consumer behavior and lifestyle data segmented by arbitrary geographic boundaries that are typically quite small.

This is a brand that is marketed using the same strategic principles in every part of the world.

Such a market is one which includes purchases by governmental entities that procure or rent goods and services in the carrying out of the main functions of government.

This refers to the development and marketing of products that are presumed to be environmentally safe.

This refers to an unconventional and creative marketing strategy that is intended to win a maximum of results for a minimum of resources.