This is a style of advertising that is aggressive, forceful, and to-the-point in its effort to influence on the brand‘s audience.

A harvesting strategy maximizes the short-run cash flow from a business in anticipation of a deterioration of market share and an eventual withdrawal from the market. • See Also: Cash Cow

This model assumes that advertising moves consumers systematically through a series of psychological purchasing stages: 
1.    Awareness (thinking)
2.    Knowledge (thinking)
3.    Liking (feeling)
4.    Preference (feeling)
5.    Conviction (doing)
6.    Purchase (doing)
• See Also: Awareness, Attitudes and Usage

This is a popular theory about human motivation proposed by Abraham Maslow. It suggests that human beings satisfy their needs in a sequential order, with physiological needs met first (food, water, sex) and then moving through safety needs (protection from harm), the need for a sense of belonging and the need for love (companionship), the need to be esteemed (prestige, respect from others), and finally, the need to self-actualize (self-fulfillment). 

This is a means of integration in which the company acquires one or more of its competitors. • See Also: Integration, Vertical Integration

Marketing of this sort combines traditional marketing principles and practices with the interactive features of the Internet, for the purpose of delivering products/services to consumers. • Also Known As: Online Marketing, Web Marketing, Internet Marketing

A single display of online content to a user’s web-enabled device. • Also Known As: View • See Also: Ad Views

This is a marketing approach in which customers initiate contact with the marketer in response to various exposures (including email marketing, event marketing, content marketing and web design) used to gain the customer’s attention.  • See Also: Outbound Marketing

It measures short- and long-term expectations of business conditions and the individual’s perceived economic well-being. It is believed that ICS is a leading indicator of economic activity, as consumer confidence appears to precede major spending decisions.