The Small and Medium Enterprises General Authority "Monsha'at" launched the Digital Health Transformation Initiative today in cooperation with Athir Information Systems Technology Company. This launch was marked by the signing of a Memorandum of Understanding between the two parties to keep pace with the trends of the health sector in developing electronic infrastructure and enhancing the capabilities of small and medium enterprises in the health sector to keep up with the latest developments and innovations in the field of digital healthcare. The initiative aims to provide exclusive benefits and discounts for the beneficiary enterprises. This includes providing the technical program free of charge throughout the duration of the initiative for five clinics, and granting a 100% discount for the winning enterprise in the program for one year, in addition to a 60% discount for the enterprises that win the second and third places for one year. The initiative targets more than 35 small or medium-sized clinics and will hold three specialized workshops in the field of technical development for the participating enterprises. The initiative includes providing a specialized program that extends for more than two months, where specialized workshops will be provided covering all aspects of digital health transformation. Clinics will engage in practical applications by working on the latest technical solutions, achieving digital transformation, and automating various procedures of the health facility, such as medical and administrative departments, patient application, and insurance management. Monsha'at will participate in the LEAP 2024 conference as the "Enterprise Partner", where it will present several advisory and guidance sessions for entrepreneurs and SME owners through its pavilion, in addition to a number of specialized workshops and sessions will be offered to support the beneficiaries and visitors at the conference.