The tour focuses on raising awareness of franchising, its system, and executive regulations while connecting entrepreneurs, investors, enterprises, and relevant parties with each other. This is done through the organization of 5 events in various regions of the Kingdom, each lasting two days, to support the expansion and investment in franchises, which contributes to increasing the Gross Domestic Product (GDP) and the prosperity of the national economy, supporting the Kingdom's Vision 2030.  

Event Location: AlKhobar  

Event Organizer: The Small and Medium Enterprises General Authority            

Registration Link: https://franchisesa.monshaat.gov.sa/step1