Monsha’at launched the "Ideas Bus Tour" aimed at promoting entrepreneurship in 15 universities across different regions of the Kingdom. The tour spanned two days in each region, with the objective of disseminating and developing an entrepreneurial culture, raising entrepreneurial awareness among students and university staff, including faculty members, and enhancing the efficiency of future market-entry ideas. The tour included guidance sessions, workshops, meetings, and an idea pitching competition. A winner was selected from each tour, and the final competitions were held in Riyadh.