Monsha’at took part in the "Promising Opportunities Entrepreneurship Forum" organized by the Jouf Entrepreneurship Center "Shaghaf." The forum, which coincided with the Global Entrepreneurship Week, was held under the patronage of His Royal Highness Prince Faisal bin Nawaf bin Abdulaziz, the Governor of Al-Jouf Province.

Through its participation in the forum, Monsha’at aims to focus on initiatives and programs that support SMEs and discuss the services it offers to support entrepreneurs and enhance the competitive advantages of all regions in the field of entrepreneurship.

During the event, Monsha’at revealed, through the Competitive Advantage Guide in Al-Jouf province, that the region produces over 15,000 tons of olive oil from approximately 18 million olive trees. The olive production is diversified into around 30 varieties. Furthermore, the region also has a significant number of farmers involved in land ownership, agricultural production, and poultry farming. There is a significant opportunity to introduce modern techniques to enhance poultry production, as the local production of poultry meat in the region has reached 900,000 tons. Moreover, egg production has shown significant growth, exceeding 15 million annually in Al-Jouf. This contributes to the Kingdom's self-sufficiency rate in poultry reaching 60%.

A cooperation agreement between Monsha’at and the Shaghaf Center was signed during the forum. The agreement aims to support entrepreneurs in the growth of their innovative projects, contributing to the prosperity and diversification of the economy, and encouraging SMEs to invest in promising opportunities in Al-Jouf province.

The forum featured various activities and discussions led by prominent experts and specialists in entrepreneurship from various sectors. The focus was on initiatives and programs that support SMEs, aiming to achieve their goals, develop their activities, and overcome challenges and obstacles commonly faced by entrepreneurs.