The General Authority for Small and Medium Enterprises "Monsha'at" is participating in the fourth edition of the global tech conference "LEAP 2025" as the "Enterprise Partner." The aim is to enhance the entrepreneurship sector, support emerging tech companies, and provide them with opportunities to benefit from the programs and initiatives offered by the authority. The conference will take place from February 9 to 12 at the Riyadh International Convention and Exhibition Center in Malham. Monsha'at's participation is part of its efforts to strengthen the entrepreneurial environment in the Kingdom and enable small and medium enterprises to leverage innovative and technological solutions. The highlights of its participation include a booth showcasing the main services offered by the authority to entrepreneurs and SME owners, as well as a virtual lab that allows participants to experience technological innovation and digital manufacturing. Monsha'at's booth will also feature a startup portal that supports entrepreneurs in launching their tech projects, providing more than 130 direct advisory and mentoring sessions covering areas such as growth, marketing, financing, digital transformation, and more. Additionally, there will be participation in key discussion sessions on technological innovation and entrepreneurship, featuring experts and specialists from various sectors. Monsha'at's participation is expected to include a range of agreements with enabling and supporting entities in the sector. This reflects Monsha'at's commitment to enhancing the role of small and medium enterprises in the digital economy and supporting their transformation toward technological innovation and smart solutions, in line with Saudi Vision 2030. The conference aims to explore the latest trends in technology, artificial intelligence, and digital innovation, with participation from over 1,600 global tech companies and more than 1,000 speakers and experts from 177 countries. Additionally, over 215,000 visitors are expected to attend during the event days. Monsha'at invites all entrepreneurs and SME owners to visit its booth at the conference to benefit from the provided services and learn about new opportunities that contribute to the growth of their projects and enhance their competitiveness in the market