The Franchise Program acts as a major motivator for Saudi Arabia's small and medium-sized enterprises. It seeks to establish a flourishing and long-lasting franchise sector, with all of its purposes and goals perfectly in line with achieving the main Vision 2030 objectives. The Global Franchise Expo is a sincere attempt to address the increasing need for a rigorous, professional, and scientific analysis of franchise culture. It brings together scholars, consultants, entrepreneurs, and enthusiasts under one roof to map out the future of the Arab world and the Saudi Arabian franchise market in particular.

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