The Small and Medium Enterprises General Authority “Monsha’at” has partnered with the Retail Leaders Circle (RLC) Global Forum as a main entrepreneurship partner, launching the first-of-its-kind Retail Bootcamp in collaboration with Princess Nourah bint Abdulrahman University.

During the upcoming edition of the forum, scheduled to take place in Riyadh in early February, Monsha’at will showcase the outcomes of the bootcamp, which aims to develop the leadership and knowledge capabilities of entrepreneurs in the retail sector.

The bootcamp reflects Monsha’at’s commitment to supporting innovation and accelerating business growth by equipping participants with practical tools and global expertise to strengthen their competitiveness in a rapidly evolving market.

The partnership also highlights Monsha’at’s efforts to support entrepreneurship in the Kingdom and empower entrepreneurs by connecting them with global best practices and leading experts in the field.

RLC Forum is a leading global platform that brings together retail leaders, innovators, and policymakers to discuss and shape the future of the sector. The forum serves as a venue for high-level discussions on key topics, including organizational resilience, digital acceleration, AI-driven innovation, and strategic partnerships.

a thriving economy.