The Small and Medium Enterprises General Authority "Monsha'at" participated in the 2024 Business Forum "Future of Business," organized by the Asharqiah Chamber, to highlight the most promising business opportunities. Through its pavilion at the forum as the "Strategic Partner," Monsha'at provided various advisory and guidance services to entrepreneurs and SME owners in the region during the different stages of business start-up, growth and expansion. It also introduced the various services offered by Monsha'at to project owners, facilitating their business operations and promoting an entrepreneurial culture. Monsha'at Governor Sami bin Ibrahim Al-Hussaini participated in the main session of the forum, where he spoke about the diverse programs and services Monsha'at provides for entrepreneurs and SME owners, including the "Tomoh" enterprise growth program, under which 8 companies were listed on the parallel market "Nmo" last year with the support of the program. He also mentioned that Monsha'at's Commercial Franchise Center provides various supportive services such as trademark evaluation, commercial franchise ambition, and commercial franchise manager, with the number of franchisors reaching more than 1,035. Through its participation, Monsha'at aims to discuss joint efforts to support the economic and commercial sectors, as well as enhance cooperation and communication between relevant parties and local entrepreneurs. The current edition of the forum focuses on clarifying the role of commercial enterprises as one of the key pillars in achieving the Kingdom's Vision 2030 and enhancing the private sector's role as a partner in the national economy.