This is any name, term, design, symbol, or other feature that identifies the goods or service of one seller from those of other sellers. As an intangible asset, its purpose is to create distinctive images and associations in the minds of stakeholders, and so generate economic benefit/values.

This is the percentage of potential customers or consumers who are able to recognize or name a particular brand. 

It is a measure of the sales performance of a brand within a specific group of customers (in a given geographical area), as  compared with that brand’s average performance among all customers (all geographical areas). It helps marketers to identify which segments are the strong ones and which the weak ones (usually demographic or geographic) and, in consequence, to be able to take the right actions.

This is how a brand is perceived in the minds of individuals; what they believe about a brand: their thoughts, feelings, and expectations.

This is a reflection of how consistently a consumer purchases the same brand within a product class.

This is the person who is responsible for developing marketing plans, coordinating the functional department's implementation of the plan, and checking on the performance of their assigned brand/product. • Also Known As: Product Manager 

This is the psychological nature of a particular brand as intended by its sellers, in contrast to brand image (what is seen or believed by consumers about the brand). • See Also: Brand Image

In the minds of customers, this is how a brand is perceived and how it is distinguished from the products of competitors. • See Also: Market Segmentation

This is a reference to businesses which have a physical presence. • See Also: Bricks-and-Clicks