The Small and Medium Enterprises General Authority, “Monsha’at,” is set to host the sixth Franchise Tour in the Tabuk region next week, from February 3 to 4, at the University of Tabuk. The tour aims to showcase investment opportunities for participating brands, support their expansion in the region, and strengthen connections among entrepreneurs, investors, business owners, and key stakeholders. Organized in collaboration with the Ministry of Commerce, the National Transformation Program, the University of Tabuk, the Social Development Bank, the Saudi Business Center, the SME Bank, and the Tabuk Chamber, the tour will feature 20 brands and 6 enabling entities. The tour seeks to drive expansion and investment through the franchise business model, introduce supporting services and programs, and create a comprehensive investment ecosystem that brings together enabling entities, consultants, brand owners, and franchisors. As part of the tour, “Monsha’at” will host 8 specialized workshops, featuring contributions from several enabling entities, alongside success stories and guidance sessions designed to educate participants on franchising and inspire investment and expansion within the sector. Interested individuals can register to attend the tour via the link: https://franchisesa.monshaat.gov.sa/step1 to know more about the tour program and benefit from the services provided.