This is a business model in which physical retail locations (brick-and-mortar) are integrated with online marketing (online ordering, for example).  • See Also: Brick-and-Mortar

The representation of an ideal client. • Also Known As: Avatar

It is a weighted index that translates three basic elements (population, effective buying income, and retail sales) into a measurement of a market’s ability to buy. Demand for new stores can be predicted using it, and it can also be used to evaluate the performance of existing stores. • See Also: Effective Buying Income

The activities that one or more persons might perform in a buying decision. There are six buying roles: 
1. Initiator: the person first suggesting or thinking of the idea of buying the particular product/service
2. Influencer: a person whose views influence other members of the buying center when they are in the process of making the final decision
3. Decider: the person who ultimately determines any part of or the entire buying decision-whether to buy, what to buy, how to buy, or where to buy;
4. Buyer: the person who deals with the paperwork of the purchase itself
5. User: the person(s) who consumes or uses the product/service
6. Gatekeeper: the person(s) who controls information or access, or both, to decision makers and influencers.

It refers to any directive design or text that prompts an immediate response from the user such as “Buy Now”, “Download Now” or “Subscribe today and get a discount”.

It refers to a loss in sales  or market share of one product as a result of the introduction of a new product by the same producer.

A commonly themed and coordinated set of activities used to promote a product, service or business across different advertising media. 

A harvesting strategy that maximizes the short-run cash flow from a business in anticipation for deterioration of market share and an eventual withdrawal from the market.

A promotional strategy that associates a company’s sales campaign with a nonprofit organization. • Example: make a donation to the cause by purchasing a product/service