The Small and Medium Enterprises General Authority, "Monsha'at," is organizing the fourth tour of franchise opportunities in Jeddah at the SMEs Support Center from December 23 to 24, 2024. The tours will continue next year in a total of five cities and governorates, in partnership with the Ministry of Commerce, the National Transformation Program, the Social Development Bank, and the Small and Medium Enterprises Bank, along with the participation of several supporting and enabling entities. This initiative aims to introduce the services and programs available to support the franchise system, contributing to an increase in the gross domestic product and fostering the national economy in support of Vision 2030. The tour will include a panel discussion on expansion opportunities and launching franchises in Jeddah, the contribution of franchise brokers in empowering the system, and the role of government and enabling entities in supporting entrepreneurs and SME owners in the field of franchising. "Monsha'at" will offer 12 specialized workshops during the tour, with contributions from several enabling entities, such as the Social Development Bank, the Small and Medium Enterprises Bank, the Kafalah Program, and the Reconciliation Center. The tour will also include advisory and guidance sessions with franchise experts, aiming to stimulate expansion and investment through the franchise business model by hosting 30 franchising brands to showcase their investment opportunities across the Kingdom. The workshops on the first day will discuss legal aspects of franchising and types of commercial contracts, as well as a workshop on "How to Become a Certified Franchise Broker," a session on "How to Market Your Brand," and a workshop on "Building Operational Manuals for Your Brand." The second day’s workshops will cover topics such as acquiring franchise rights, evaluating investment opportunities, franchising expansion strategies, the journey to obtaining a franchise, and the role of supply chains in franchising. Six enabling entities from the public and private sectors will participate in the tour, providing services to entrepreneurs and attendees, along with specialists in all aspects of franchising, including planning and strategy for brands, legal marketing and sales, and brand development and expansion through franchising.

Interested individuals can register to attend the tour via the link: https://franchisesa.monshaat.gov.sa.