Store Operation Manual
Dine-in Restaurants
An enterprise where meals are prepared and served either inside a dining area or as a takeaway item.
1 Establishment Stage
Restaurant identity
Important Tips When Choosing a Restaurant Identity
Defining the target audience
Visual identification and verification of its effectiveness in indicating the quality of the dishes served
Match the restaurant’s interior design with the selected identity
Supporting the use of the restaurant's visual identity in promotions to create a distinctive mental image among customers
Using the identity in the presentation and packaging of food
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