Monsha’at Launches Slingshot Program to Accelerate International Growth of Small and Medium Enterprises

Thursday 11 January 2024
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The General Authority for Small and Medium Enterprises, “Monsha’at” launched the Slingshot program today, aimed at rapidly growing enterprises, with the participation of a group of experts specializing in entrepreneurship. The program’s objective is to leverage the best global practices in driving the growth of enterprises and overcoming the challenges encountered during their expansion. The program spans three months, encompassing local and international training, development, and qualification.
The program aims to accelerate the growth of startups and extend their presence in global markets. It also aims to enhance their capacity to address challenges commonly faced by rapidly growing enterprises while providing a wide array of solutions for implementing effective sales and marketing strategies to boost revenue growth exponentially. Participating enterprises will engage in a wide range of consultations and training after a thorough assessment of their project status and identification of growth obstacles. A group of local and international experts will visit the premises of these companies, monitor their operations, and provide the necessary support to help them achieve their growth objectives.
Out of a total of 36 rapidly growing companies that applied for program registration, a rigorous evaluation and screening process resulted in the selection of seven companies to participate in the inaugural edition of the program. Monsha’at will implement the program in collaboration with Slingshot, a non-profit organization dedicated to promoting global market expansion and revenue growth for companies worldwide. The organization possesses extensive experience in working with companies by applying best practices and global standards. 
The program works to enhance the core concepts of rapidly growing enterprises and contributes to developing a strategy that drives revenue growth for promising startups, bolstering their presence in global markets. This is achieved through designing and implementing tangible growth initiatives within a period of 12 weeks, with the participation of a selected group of international consultants.
 

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