The colors used in the café’s design, seating areas, and the selection of tables and chairs play a significant role in establishing the overall atmosphere. The layout of the space determines the customer journey, from viewing the beverage menu to placing an order in the designated area. This journey and space can be cleverly utilized by showcasing products and tools to increase sales.

The acoustic environment of the café significantly impacts the mood of individuals. This sense can be employed to create a specific impression on customers during their time spent in the café, depending on the overall atmosphere that dictates the need for a particular type of music or the absence of noise altogether.

Customer service represents one of the most important factors in attracting and enhancing the customer experience. The way employees greet customers and how service is delivered contribute to the overall atmosphere of the café.

The scent of beverages, such as coffee, or light snacks directly influences customers and passersby, encouraging them to make purchases and spend more time in the café. It is essential to ensure that pleasant aromas are always present, as scent is an effective marketing tool in this business.

Lighting affects the overall ambiance and mood of café patrons. Soft lighting is used to create a comfortable and calming environment, while bright lights are employed to create a lively and vibrant atmosphere.